THE 721 way
７２１ゲーム
Located in Helsinki, Finland 60.1699° N, 24.9384° E Home of Santa, Sauna and Mobile Gaming learn more
Exact process, limitless creativity
We’re kinda passionate about streamlining development ;)
What’s the beef (or tofu)?
We lock the big bits early 70 + 20 = 90% - so everyone builds without guesswork.
CLARA, our AI Engine is built for unprecedented scale - leaving the fun stuff for humans.
The magic 10% - our process is designed to nurture continuous, hyper-focused creativity.
#721FUN
Innovation isn’t just a better wheel - it’s a wheel with flame thrusting turbo boosters to make it fly.
10% pure magic
70% (F)amiliar - Metagame, UI/UX, game conventions…the stuff players know and love.
20% (U)pgraded - Story, Art, LiveOps scaling to new heights with AI…the stuff players see & feel.
10% (N)ew - Badass innovation… that new feeling players share and talk about forever.
We’ve been in the industry for a moment or two and made a mistake or three! But hey, we’ve also shipped some really cool stuff - Andreas and Teemu paved the way for Pokémon GO with Shadow Cities - the first location-based game. Jarno and Ozz worked together on Alan Wake and Quantum Break - the first game to tell its story across a game and a live-action TV show. Andreas, Teemu, and Ozz created the first cross-mobile 3D Avatar Messenger, while Jarno was pioneering in merge-2 gaming.
Fast forward a couple of decades, and we’re pixel-forged elders of the game. But that hasn’t dulled our drive - it’s sharpened it. We absolutely still live for innovation, but we approach it with a tad more sense. Instead of chasing every wild idea we think “what’s the 10% that can make 90% of the impact?” Because looking back at our past projects, that’s exactly what we saw. And so, 721 was born.
TEAM
It's about pushing the right boundaries, not starting from scratch
The industry is shifting
The Three converging market forces
The Content Crisis: The unrelenting demand for continuous personalised content and LiveOps events outpace manual production - Only AI native content pipelines can feed the beast.
Female Audiences: Half of all mobile gamers are women. This audience is massive, high value, loyal, and remarkably underserved. We’re building for them first.
AI Maturation: Generative AI is the only technology capable of bridging the gap between audience demand and personalised content & experiences at scale.