721 GAMES

７２１ゲーム

Located in Helsinki, Finland 60.1699° N, 24.9384° E Home of Santa, Sauna and Mobile Gaming learn more

building THE next generation of narrative puzzle worlds

Where AI meets imagination - and players shape the future.

Our AI engine enables the next generation of story-driven mobile IP - games that live for years, grow with their players, and ultimately belong to the community that creates them.

Uniting cutting-edge AI with human creativity

Our story-first puzzle game is for the highly engaged 30+ female audience - more than a game, it’s a platform, with an expanding world of stories players not only enjoy, but help create.

OUR VISION

Beyond the Content Ceiling -the next wave of mobile gaming belongs to experiences that feel alive

Today’s mobile games are limited by slow content production and fixed LiveOps cycles. We’re breaking that ceiling.

Our first game is a living, evolving ecosystem where stories unfold continuously and where the most compelling chapters are shaped with the players themselves.

We’re not just building a game - we’re building a world designed to last.


Story-First Word Puzzle Game

Our first unannounced title is an interactive narrative-driven puzzle game. The core innovation lies in interactive storytelling and puzzle mechanics transforming players from passive consumers into active co-creators, driving deeper engagement, retention, and community.

AI Content Engine

The future of "forever games" requires limitless content. That’s why we built CLARA, our proprietary AI content engine that never stops. 

  • Creative: Art, characters, stories, prompted and built on demand.

  • Living: World systems, evolving plots, and dynamic LiveOps events.

  • Authoring: Direct deployment from browser editor to live game.

  • Real-Time: Rapid iteration, Rapid testing and instant scale.

  • Assets: Personalised and co-created by developers and players.

In Development

CLARA is our technical moat - and the engine that makes infinite storytelling possible.

Why WOMEN

Designing for the Most Valuable Players in Mobile

Women now make up half of mobile gamers and drive the highest LTV in the industry.

  • 75% of US puzzle players are female.

  • Ages 30–55 dominate the genre.

  • They seek emotional connection, story, relaxation, and world-building

This audience is massive, loyal, and remarkably underserved.

We’re building for them first.