721GAMES

７２１ゲーム

Located in Helsinki, Finland 60.1699° N, 24.9384° E Home of Santa, Sauna and Mobile Gaming learn more

Exact process, limitless creativity

We’re kinda passionate about streamlining development ;)

Oh yeah, what’s the beef (or tofu)?

  • We establish a crispy team vision for 90% of the scope early - and build together with focus, purpose and confidence.

  • We do this to free up LOTS of creative bandwidth for the 10% - simply put, we believe this is where the magic happens!

#721FUN

Innovation isn’t just a better wheel - it’s a wheel with flame thrusting turbo boosters to make it fly.

90% familiar, 10% pure magic

70% (F)amiliar - Metagame, UI/UX, game conventions…the stuff players know and love

20% (U)pgraded - Elevating story and art to new heights…the stuff players see & feel

10% (N)ew - The badass bold bits that stand out… the stuff players will talk about

TEAM

We’ve been in the industry for a moment or two and made a mistake or three! But hey, we’ve also shipped some really cool stuff - Andreas and Teemu paved the way for Pokémon GO with Shadow Cities, the first location-based game. Jarno and Ozz worked together on Alan Wake and Quantum Break, the first game to tell its story across a game and a live-action TV show. Andreas, Teemu, and Ozz created the first cross-mobile 3D Avatar Messenger, while Jarno was pioneering in merge-2 gaming.

Fast forward a couple of decades, and we’re pixel-forged elders of the game. But that hasn’t dulled our drive - it’s sharpened it. We still live for innovation, but we approach it with a tad more sense. Instead of chasing every wild idea we think “what’s the 10% that can make 90% of the impact?” Because looking back at our past projects, that’s exactly what we saw. And so, 721 was born.

It's about pushing the right boundaries, not starting from scratch

Games

Part of the 721 philosophy is staying true to mastery.

While our next project remains unannounced, we’re focused on:

  • Casual mobile, inspired by top-grossing hits

  • Stunning art, rich worlds, and memorable characters

  • Mini-games at the heart of the experience

  • Social and location to bring lots of life and spice